Geoff Tuff

Blow Up Your Best Practices

You don't need playbooks to be successful! Geoff Tuff, Senior leader of Deloitte's Innovation and Applied Design practices tells us why should we enter the uncertain area of marketing: the groundbreaking innovations. In the world of brand new technologies, we have to learn how to get rid of the old playbooks and how to challenge ourselves to create something extraordinary and stay alive in the new age of business.

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