Johnny Castrup

Head of LEGO Ideas

Can you imagine what it’s like to work for a brand that is literally loved by everyone on Earth? And on top of that, to lead a team the task of which is to turn customers’ ideas into reality? Well, as Head of LEGO Ideas, a platform where you, we or anyone can submit creative propositions on what products LEGO should create next, Johnny Castrup knows exactly what all that’s like. But of course, his job is not all rainbows and butterflies: other than being extremely human-centered, he also has to be a data-driven digital strategist. But how can these two abilities meet? Join Johnny at Brain Bar to hear how co-creating with enthusiastic, energetic and talented customers unleashes creativity, and the amazing success that the ideas of LEGO fans have lead the brand to.

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