Zsófia Jakab

Deputy CEO of Hungarian Tourism Agency

Something is clearly off with tourism these days, there’s no way to unsee it. Should I get used to these huge flight delays, or, in an even worse case, cancellations? Or Váci Street being flooded with the same number of tourists after COVID as before? If our mood is gloomy enough, we may also think about where all these people will eat and sleep if restaurants and hotels close due to rising energy prices. Are the outlooks really this tragic? What can someone who works in the management of the Hungarian Tourism Agency do to tackle these issues? Visit Brain Bar and listen to Zsófia Jakab on the new normal in tourism, and how big data might help deal with the sector’s problems.

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