Bruno Bertelli

Global CCO, Publicis Worldwide & CCO, Publicis Groupe Italy

What can you do as a communications specialist if Heineken asks you to help launch their next beer in the metaverse? It goes without saying that Gen Z and Alpha can be won over with this move - but what about all the other consumers who will think it's an awful lot of nonsense? Those who to whom beer means a real community experience? Out of all people, Bruno Bertelli surely knows the answer! In 2020, Bruno was named the world's most awarded Chief Creative Officer by The Drum. And he hasn't been idle since then either: just last year he led Publicis' Italian team to second place in the Cannes Lions and D&AD lists of the top marketing agencies, and Publicis Worldwide to second place on WARC’s Network of the year ranking in 2022. If you want to know how to choose an ideal metaverse for a product launch, how you can stand out from a bunch of brands setting foot in virtual reality, and, most importantly, why he is not entirely a fan of the metaverse, check out his talk!

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