How to be a true creative lunatic

Few people know as much about creativity and phenomenal campaigns as Péter Kormányos. He is the Global Strategic Director for Adidas at the Amsterdam-based TBWA\Neboko advertising agency - and at Brain Bar, he shared his secrets to staying inspired and doing great marketing.

In his talk, he explained...

• why he thought brainstorming was not only useless but harmful
• how marketers tend debate each other less than the professionals of any other industry
• whether customers are smart or stupid
• why it's counterproductive to want to reach a minimum viable product
• what subcultures really are, and how to use them to your advantage as a creative.