Adrian Hon

Gamification Mythbuster and Game Designer

Being on a streak in your favourite app really feels like achievement. Gamifying tasks that need commitment sure does sound fun and motivating. But there's a dark side to it: Uber uses it to keep exhausted employees going, or China to make citizens behave well. When it comes to the power of games, Adrian knows best. In his most recent book, You've Been Played he shows us all how brutally corporations and governments employ gamification as a tool for profit and coercion – at the expense of our free decisions and lives.


If you’d like to meet him at the festival and ask your most burning questions, grab your ticket or if you’re a student or a teacher, sign up for a free pass.

Subscribe to our newsletter