Ákos Takács

Why do we feel strongly attached to brands like Ikea, Coca-Cola, and Apple? Why are we reluctant to switch from them even when we know their competitors' obvious advantages? The answers lie with the marketing masterminds behind these brands, and at Brain Bar, we’ll be asking Ákos Takács, one of Hungary’s most successful marketing professionals, about the best-kept secrets of building love brands. Ákos was formerly the marketing manager for Red Bull Hungary and is the founder and main organizer of the Pilvaker events. Throughout his career, he has worked with culture, music, and sports, and today he leads his own agency, the M15 project.

If you’d like to meet him at the festival and ask your most burning questions, grab your ticket or if you’re a student or a teacher, sign up for a free pass.