Alex Mérő

Alex Mérő is a 20-year-old former European and world champion water polo player, and founder and CEO of CAP Marketing. In two and a half years, he built a team of 30 people. Their work is grounded in continuous learning: they obsessively research what stimuli capture the human brain's attention, and building on this, they have become go-to voices for reaching Generation Z. What do they do? They help companies — from small and medium-sized businesses to multinationals — build connections with young people. They make brands' social media presence appealing and trendy for Generation Z and Generation Alpha, while staying 100% true to each company's own values and heritage.