Béla Szabó

Explore or exploit? What and more importantly how should brands communicate? Bringing together the agency world’s fearlessness and the sturdiness of the corporate communication world Béla Szabó has the power to change how people see brands. In the past few years at Telekom, he transformed the company’s communication into a purpose-driven organisation known for great messages and impactful storytelling. At Brain Bar he will dish on what really goes on behind the scenes of successful campaigns, what he think leadership’s tomorrow should be like and how NOT to plan for a strategic future.