Dr. Ádám Guld
Media researcher PTE
Dr. Ádám Guld is a media researcher and communication expert, Associate Professor with habilitation and Deputy Head of Department at the University of Pécs. Since 2012, he has been studying the dynamics of public recognition and the communication and media use habits of different generations. Over the years, he has published four monographs, the most recent of which, titled “Digital Transformations of Fame – Influencers, Opinion Leaders, and Trendsetters,” was released in June 2025.
