Dr. Mara Einstein

Marketers are like cult leaders – and we are the followers. This is what Dr. Mara Einstein claims, who, after holding marketing executive roles at NBC, MTV, and other global brands, has spent the past 20 years writing about how the advertising industry influences us. This year, she published Hoodwinked: How Marketers Use the Same Tactics as Cults - and soon, she is coming to Brain Bar to reveal the manipulation techniques companies use to build belief systems and communities, and share how you can protect yourself to make your purchasing decisions truly your own.

Want to catch up with this special speaker at the festival and ask your burning questions? Grab your ticket — or if you're a student or teacher, sign up for a free pass!