Péter Kormányos

Global Strategy Director for adidas at TBWA\Neboko

After 16 years on the basketball courts, Péter Kormányos now plans and strategizes in a new field: he is the Global Strategic Director for adidas at the Amsterdam-based TBWA\Neboko advertising agency. He is also the company's Cultural Strategy Lead for Europe, and he firmly believes that understanding other cultures makes one a more skillful planner and empathetic leader. How can anyone become such an open-minded and experienced professional? And how can we also pay attention to the various perspectives and life paths that, when incorporated into our work, can lead to better results? Beyond his exemplary career path, Péter tells us all about these questions at Brain Bar. 

If you’d like to meet him at the festival and ask your most burning questions, grab your ticket or if you’re a student or a teacher, sign up for a free pass.

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