Zsuzsa Beke

She has been with Gedeon Richter Plc. for more than two decades, where, as Head of Global Communication, CSR and Public Affairs, she oversees the planning and execution of the Company’s corporate brand communication strategy and coordinates communication and brand-building activities across the parent company’s European, Russian, CIS and Latin American markets.

Her responsibilities include managing media relations, implementing domestic and international campaigns, planning and supervising the Company’s CSR and foundation activities, leading Public Affairs (government relations) initiatives, and managing non-R&D grant-related activities. She directs brand-building processes for all target audiences in both the Hungarian and international markets. This encompasses media relations management, the execution of international campaigns, the development and oversight of CSR programs, and responsibility for Public Affairs activities in the Hungarian market.

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